Sudeep endorses jewellery brand

Kollywood star Sudeep has signed up for his first ever brand endorsement. The actor, who has been shooting for the same in Hyderabad, says, "I have just wrapped up a five day shoot for the ad. I have signed a two-year deal with the company and I am quite impressed with what they have in mind for me to do during this time frame."
While, Sudeep is the celebrity for the Karnataka market, the brand has also reportedly roped in Telugu star Allu Arjun for the same. Tamil star Madhavan has also been one of the popular faces for the brand. Like most of the other brands, the team has been looking for pan south Indian faces to represent the brand.
Sudeep credits his latest signings to the success of his multi-lingual film Eega. He says, “I was not prepared on taking on any kind of endorsements. But it what the brand wants to do that convinced me to take up something like this for the first time." With that as a sign off, one can't help but wonder what really is in store with this ad campaign.

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