Salman's youth initiative with Coca Cola

Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) has partnered with actor Salman Khan's Being Human foundation to empower rural, educated and underserved youth, a statement said on Friday.

The initiative, in association with NIIT Foundation and NGO Gram Niyojan Kendra, established its pilot centre near the HCCBPL bottling plant at Dasna in Noida and will branch out to Andhra Pradesh, Karnataka, Maharashtra and Odisha.

"Our vision is to bring quality training within easy reach of the educated, unemployed and underserved youth to enhance their employability potential and bring them into the employment mainstream," said T. Krishnakumar, chief executive officer of HCCBPL.

Salman Khan said: "The training is very practical and prepares the youth for entry-level jobs. Being Human: The Salman Khan Foundation is proud to partner this endeavour."

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