John turns ad man

A recent visit to London for actor-producer John Abraham turned out to be a hard core business trip. John, who turned producer with 'Vicky Donor,' will also make ad films now.   John has tied up with 25 international directors, 15 Indian directors and four London based post production houses for the ad films. John reveals, "They are the best directors in the world to direct ads in the different product categories we cater to. We have ad film directors for consumer durables, vehicles and corporate ads. So for each segment we have identified five international directors, amalgamated them all together and got 25 international directors to direct one ad campaign each. We have big expansion plans this year and there’s still a lot more on the page."   His production house recently worked on Priyanka Chopra's camera ad film. He further shared that he won't limit himself to India but will also shoot in London for the commercials.   On a concluding note John adds, "My life is a game of chess so everything is planned and calculated, but not overtly."  

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