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Is ABCD 2 poster leak story just another marketing gimmick?

The ABCD 2 poster came online last night and went viral instantly. Being one of the most awaited movies of this year, the Varun Dhawan and Shraddha Kapoor starrer has garnered a lot of attention. But the news of the release of the poster apparently came out as a shock to the team of the movie. According to the leading stars of the film and the production house, the poster was not released by them officially but is a result of a leak. This seemed to have outraged Varun and Shraddha so much, that they both took to their Twitter accounsts and recounted a whole emotional saga. They said that they had put in a lot of hard work in the poster and this film and further added that they were deeply hurt by whoever was responsible for this leak.

But looking at the coinciding timing of the leak and the responses from the ABCD 2 team, we wonder if the production house is trying a different marketing strategy this time. By creating the uproar, the simple poster leak of the film has got more eyeballs than it would have during an eventful launch. Well, we might get give the makers credit for taking a different route to promote the film but with these self righteous tweets of Varun and Shraddha, they seem to have gone a bit overboard, don't you think?

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