Ekta plays it safe this time

Farhan Akhtar and Vidya Balan starrer Shaadi Ke Side Effects which was to release on December 6 will now release early next year. Head honcho of Balaji Motion Pictures, Ekta Kapoor and Pritish Nandy of Pritish Nandy Communications have decided to postpone the release. A source informs, "Too many films are releasing around that time. Both Ekta and Pritish were looking for a better slot to release the film. It will now hit the theatres sometime in early 2014."
After Ekta's decision of releasing Once Upon A Time In Mumbai Dobaara soon after Shah Rukh Khan's Chennai Express backfired, she is in no mood to repeat the blunder.
The source further added, "Chennai Express outdid Once Upon... at the box office proving once again that a big film has negative impact on the box office collection of films released in the following weeks. Having burnt her fingers once, Ekta now wants to play it safe and ensure her next film a longer run. Her team is trying to figure out a suitable window and the release date will be announced soon."

Tag: ekta plays it safe this time, ekta kapoor, ekta, once upon a time in mumbai dobaara, shah rukh khans chennai express, shaadi ke si

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