Ajay comes to Ekta's aid

 Ajay Devgn films and Yash Raj Films clashed during the release of Son Of Sardaar and Jab Tak Hai Jaan at the Box office. This year’s Eid Akshay Kumar and SRK are coming together with their respective films Once Upon A Time In Mumbai Again and Chennai Express. The War-Horns are blown and everyone in B-Town is expected to take sides, or just stay neutral.

Ajay Devgn, who still has fresh wounds from last year’s battle, is smarting from the experience as he feels cheated of a decent release date because of YRF monopoly. The actor is still fighting against the system for unfair trade practices. When Ajay saw that the same injustice is being done with Ekta, he got in touch with her and offered her his unconditional support. He offered to fight against her behalf and also promote the film. A source reveals, “When Ajay heard that Ekta too was being subjected to the same tactics with her film OUATIMA by UTV, he called up Ekta in front of the UTV executives and asked her if she needed any help.”
Apparently, the deal that UTV has signed was clubbing
‘Himmatwala’ and ‘Chennai Express’ for single-screen theatres that would edge out Balaji’s ‘Once Upon a Time in Mumbaai 2’. Ajay didn’t care that his own release Himmatwala would be hampered with his decision but he believes that every film should have a fair chance. Even the UTV guys were stunned when Ajay had this conversation with Ekta in their presence. Nobody knew how to react.
The source also adds, “Ajay has experience in the case and he has been guiding Ekta about what to do. He told her not to succumb to pressure tactics. Subsequently, Ekta retaliated by clubbing OUATIMA with Balaji’s other releases - including Ek Thi Daayan, Lootera, Shootout At Wadala, Ragini MMS 2 and Shaadi Ke Side Effects. Ekta was touched with Ajay’s gesture.”
Do we see new friends in making here?

Tag: ajay comes to ektas aid, ajay devgn, srk, ekta kapoor, clash at box office , eid release, ajay devgn himmatwala, sharukh khan

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