Abhijeet Bhattacharya's costliest album: 'AB'

Prolific singer Abhijeet Bhattacharya, who has delivered multiple hit songs for films like 'Khiladi', 'Yes Boss' and 'Main Khiladi Tu Anari', says that 'AB' is the costliest amongst all his albums, as he has used animations for one of the tracks. The video for 'Pankhudi ki palki', directed by Paresh Mehta, was heavy on his pocket.

"This is the costliest album. For the first time, animation has been used in a music video. It is so costly that even a regional film can be made within the same amount of money. I have a bonding with music lovers, so it was my duty to give good music like oxygen to people," Bhattacharya told in a telephonic interview.

"Animation is mostly used for comedy or cartoons. Paresh Mehta came up with the concept. He took the chance. I gave him a free hand. My USP is romantic and melodious songs. He symbolised my music as sweet as honey. Animation is a big challenge. We got two contrasting things together," said Bhattacharya.

He is not thinking of making a profit from the album and plans to give the amount earned from it to his charitable trust - Kamladevi Welfare Foundation - dedicated to his mother. Bhattacharya, whose last non-film album 'Tere Bina' came out in 2003, wants to sound fresh and not follow the trends in the music industry.

"My album is always the star. My album is only about music, melody and romance. If nasal singing is the trend, it doesn't mean I'll do the same. People are also singing in a high pitch, so everybody is sounding same. I won't do that. Let my voice be fresh," said the singer, whose latest film track is 'Dil ka jo haal hai' from 2013 Ranbir Kapoor-starrer 'Besharam'.

A popular voice of Bollywood superstars like Shah Rukh Khan, Saif Ali Khan and Akshay Kumar in the 1990s, Bhattacharya continued to sing for films like 'Dhadkan', 'Chalte Chalte' and 'Om Shanti Om' in the past few years, but his voice has been less heard in films now. Now that 'AB' has hit the stores,the singer is even more energectic and all geared up with confidence.

Bhattacharya, who has studied chartered accountancy, is also a businessman and promises that he will soon come up with a 'big hospitality project'.

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