A booster shot for the folk scene

The diversity of India has also helped in the emergence of folk songs from its various regions. Popular music, now more synonymous with Bollywood music, gave folk music one its severest blows. The blow was so severe that they remained confined to their respective pockets and the only outlet for them was local music companies. Coke Studio provided the folk scene of the country a level playing field and helped bring them back to the scene though in a different avatar.
It helped folk singers and classical singers come to the spotlight. The fusion of folk with western beat was an innovative concept and it was immediately lapped up by viewers. The result was evident when music composer Ram Sampath decided to bring on board Bhanwari Devi, a folk singer from Rajasthan. The association of Bhanwari Devi with the more 'contemporary' Hard Kaur resulted in "Kattey" which eventually became the most popular song for that season.
The local powerhouse Sawan Khan Maganiyar was another example. This time it was Clinton Cerejo who thought of the unthinkable and the result was stunning. "Saathi Salaam" - their joint effort is stil popular among music listeners. The list of such people roped in by Coke Studio is pretty long and studded with names like - Mausam Gogoi from Assam, WadaliBrothers from Punjab, Rashid Khan from UP.
The Nooran Sisters, Jyoti Nooran and Sultana Nooran, were first noticed on the MTV-produced show Sound Trippin's song 'Tung Tung', were a part of the spiritual track 'Allah Hoo', produced by Hitesh Sonik.
Qawwali singer Munawwar Masoom, was a part of 'Bismillah' track, produced by Salim-Sulaiman. For him, Coke Studio  didn't create a palpable emotion,but it served as a platform that boosted his personal career.
Based on the fruitful experiments Coke Studio had with the folk fraternity, one can only assume that the coming season will definitely be a step ahead.

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