100 cr tag limiting growth: KJo

Filmmaker Karan Johar, co-chairman of the FICCI Frames 2013, says the focus on the Rs.100 crore benchmark, is limiting the growth and content of Bollywood films at a time when the aim must be to mint Rs.1,000 crore from one film.

"Rs.100 crore is restricting the limits of our self. We must add one more zero the Rs.100 crore films and take it to the next level. Rs.100 crore is limiting the growth and content (of films). The possibilities are endless, and we must focus on Rs.1000 crore mark instead," Karan said here.

"In next five years, we will be in a position... it might sound aspirational, but there is a possibility that we may have achieved all that," added the filmmaker.

He spoke on Monday at a press conference of FICCI Frames 2013 -an entertainment and business summit of the Federation of Indian Chambers of Commerce and Industry (FICCI) starting Wednesday in Mumbai.

The theme of the conclave this year is - "A Tryst Destiny: Engaging a Billion Consumers".

It will serve as a platform for dialogues between thought leaders, studio heads and academics, who will talk on a range of topics like digitisation, censorship, marketing, exhibition, distribution, the future of content consumption in an era progressively getting defined by the digital media, innovation and planning required in various policy issues within TV, cinema, animation and gaming.

Talking about the state of theatres in the country, Uday Shankar, who heads FICCI Media and Entertainment Committee, said: "The number of theatres in our country is very few and the films releasing is more. We need to have more theatres for screening."

Adding to this, Karan said: "Hollywood is a much bigger market. It has six to seven films releasing on a Friday. Here, if more than one film releases, it is considered as a war.

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